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THE REVIEW PROCESS

Most Portfolios only reflect 25% of the true talent its creator is capable of.
To ask a photographer to build his own Portfolio to its best potential is like asking a surgeon to operate on himself. Two factors make this task extremely difficult. First, a creative photographer is emotionally attached to every single frame he shoots. This alone makes it very hard to look at the images with the non-emotional, approach of a client. So you look at one thing, the client sees another. Second, photographers tend to look at their portfolio only as a collection of single great images. A skilled client would add to that an amazing capability of reading other elements when looking at a Portfolio as a whole. Considerations such as consistency and strength may be what may get you the job or not.

When we say comprehensive we truly mean it.

Along with your images we ask you to provide us with information regarding your market area and your aspirations. Understanding where you want to go in your creative journey is important as it helps us define two of the most valuable recommendations you will receive. With that in mind, we take every image and analyze it from the most important angles to see if it should make it to THE BOOK or not. Then we assemble your Portfolio and start from scratch again. Only this time the analysis is carried from a global aspect. We look for meanings and inspiration but we carefully craft it to deliver reliability.

Because at the end, that is what clients look for.