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MARKETATHING

A ONE DAY REALITY TRAINING ™

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FLASHFACTS

WHAT TO EXPECT

9:00 am FIRST DAY

9:00 am
Claudio Basso presents: Preparing for success

Why Markeathing?
Defining Yourself, your Purpose, Vision and Goals
Identifying your ideal client

10:45 am
Uncovering your unique differentiator

Writing your core marketing message
Selecting strategy, tactics and sales tools
Defining your budget
Creating your personal brand
New branding techniques

12:00 noon
Gourmet Lunch

01:00 pm
Claudio Basso presents: Conquering success
Writing your marketing material
How to write successful ads
Successful sales letters
The real secret to a powerful Referral Program
Growing your ideal clients
Grow with your existing customers
Identify your best prospects
The upsell
How do upsell and downsell add real value
The importance of proper timing
Why downsell are critical
The right way to present upsell

03:00 pm
Claudio Basso presents: Let’s go online
The value of technology
How to bring the world to you
Let’s talk about websites

Google me ! Online marketing
Social Networking

05:30 pm
Wrap

9:00 am SECOND DAY

9:00 TO 10:00

An overview of lighting tecniques and tools

10:15 to 11:45
Shooting Slot # 1 - PORTRAITURE
Black Drama
A three heads setup utilizing Beauty Dish
10:15 to 10:45 Claudio shoots a demo
10:45 to 11:45 Students shoot

11:45 to 12:00
Break

12:00 to 1:00 pm

Lunch

1:00 to 2:30 pm

Shooting Slot # 2 – PORTRAITURE
Low Key Hollywood Style
A three heads setup utilizing Grids
Light quality analyzed:
Contrast 1:00 to 1:30 Claudio shoots a demo

1:30 to 2:30 Students shoot

2:30 to 2:45 pm

Break

2:45 to 4:15 pm

Shooting Slot # 3 - PORTRAITURE
Thunder Gray
A two heads setup utilizing Window Bank
Light quality analyzed: Depth
2:45 :3:15 Claudio shoots a demo
3:15 to 4:15 Students shoot

4:15 to 4:30 pm
Break

4:30 to 5:30 pm
Up, Close and Personal with Claudio Basso
Q & A

5:30 pm
Wrap

what COURSE DESCRIPTION

In these troubled days of down economy Claudio delivers the roadmap to unleashing the power of your personal brand. From strategy down to writing successful material and creating concrete returns on a small budget. To wrap it all up, Claudio will offer you a treasure of online resources to help you in conquering success. No marketing gurus here. Get it from a Master of Photography who has succeeded across four continents and has survived three recessions.

when DATES & AVAILABILITY

June 27, 2009. AVAILABLE

June 28, 2009. AVAILABLE

June 27 - 28, 2009. AVAILABLE

who FEATURING

A MASTER OF PHOTOGRAPHY

why PARTICIPANTS FEEDBACK

“Claudio is pure emotions. Give him camera, light and model and you'll feel his aura and character fill up the space around him. His words and state of mind just transcend the whole set. Seeing him work will inspire you.

where LOCATION & DIRECTIONS

THE MOST EXCLUSIVE STUDIO IN NYC

Studio

the R advantage IMAGE AWARD

Image Award A photography contest
exclusively reserved
to the
workshop participants

CHECKLIST

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